That’s actually how market researchers categorize the industry — “prestige beauty,” fragrances, skincare, and makeup consciously marketed for its status-elevating powers. On the left, is Donald Trump’s latest fragrance, Success. According to market researcher NPD Group, Trump picked a good time to enter the market, as sales of prestige fragrances rose 11% in 2011, the strongest showing in 15 years.
Celebrity fragrance sales outpaced the overall fragrance category, rising 57 percent from 2010 to 2011. Those sales were largely driven by celebrity brands for women. Trump’s new fragrance will be advertised on television and in a print campaign, featuring Miss Universe Ximena Navarrete. According to the press release, the scent “exudes sophistication and confidence.”
What do you think? Will people (you?) buy it? What accounts for the recent success of the “prestige beauty” market?