Karl Marx’s idea of Capitalism leads to the notion of commodity fetishism, which is the idea of the object losing its use-value because the consumer starts believing it has a more essential value.
I agree with this idea of fetishism because we treat commodities as necessities. Phones, computers, cars, clothing almost everything gets old. As consumers we enter a cycle of purchasing newer things. Back in the days, things were fixed not thrown out or replaced. I work at a car dealership and I witness this idea of fetishism constantly. If a person’s car starts to “act up” they’re always ready to trade it in for something else especially if coincidentally there is a newer model. We have come to a point where materialistic objects matter more than things that actually have value. I found this image and found it particularly funny but sadly true. This elderly woman has fallen and instead of the crowd helping the woman they are interested in the man’s iphone. This image might exaggerate a bit but it presents the notion of the value of a commodity being more important than a person’s well being.