Every individual have multi identities. For example, race, class, gender, religion. Throughout these identities there are the sense of hierarchy within each category. Since the nature of capitalism is free market competition, which classified people. While our society is heavily influenced by capitalism everything that matters will be about profit. Anything that interferes with maximizing production, such as emotional, erotic feeling, sense of superiority. So the sense of inequality and hierarchy are the core of this capitalism. Why is sense of inequality and superiority are the core of capitalism? Because it’s the motivation that drives this economic system. The ruling class uses stigmas and stereotypes to suppress certain groups, such as women, black, to produce the lowest job which sustain the society. For example, housework, and dirty works. While these population are oppressed and exploited by the system. The ruling class uses the stigma and stereotypes as evidence to accuse them. Sexuality is also promoted by capitalism, as a natural and positive basis of self-fulfillment, which is to an extent that sex can be used to sell goods. The proletariat group also competes with each other by pursuing fashion and luxury materials, and while people focus on the materialism they tend to ignore capitalism. Steve Seidman agreed when he stated: “Marxist argues that as we search for personal happiness, the gross inequalities between the rich and poor go unchallenged.” Furthermore, he claimed that there will be no real individual freedom or equality under capitalism. So struggle, conflict, inequality, stigmas will always remain as long as we are under the structure of capitalism.