I never thought that fashion could be such an influence in our lives. According to George Simmel we all experience fashion thought a small group that sets the trend. We scramble to imitate that trend, no matter how expensive it maybe. In fact the more expensive, the more we have to have it. Interestingly, money doesn’t drive one away from following the latest fashion. As fashion is consumed by everyone, only then do we tend to withdraw. Which causes the demise of that trend. And then, and only then do we look for the newest fashion.